Public Relations and Fundraising Managers

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Projected Growth: Faster than average

7800+
Projected Job Openings

Considerable Preparation Needed

TL;DR… What do Public Relations and Fundraising Managers do?


Job Description

Your job is to Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Common job titles of Public Relations and Fundraising Managers include:
Account Executive, Account Supervisor, Annual Giving Director, Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director, Public Relations Manager (PR Manager).

Experience and Education

A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, most Public Relations and Fundraising Managers must complete four years of college and work for several years in industries such as Educational Services, Other Services, Professional, Scientific, and Technical Services to be considered qualified.

  • 72.48% said they needed a Bachelor's Degree.

  • 11.18% said they needed a Some College Courses.

A Day in the Life of Public Relations and Fundraising Managers

Wondering what Public Relations and Fundraising Managers REALLY do throughout a day at work? Perhaps you should know what you’ll be doing all day before pursuing a career. So here are some tasks that Public Relations and Fundraising Managers can be found doing during the work day. Hover over each task for information about relevance and importance. Scroll further to find a list of other careers that have similar tasks.


Everyday Tasks

    Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

    Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

    Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.


Most Days Tasks

    Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

    Assign, supervise, and review the activities of public relations staff.

    Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

    Respond to requests for information about employers' activities or status.

    Evaluate advertising and promotion programs for compatibility with public relations efforts.

    Manage communications budgets.

    Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.


Some Days Tasks

    Develop, implement, and maintain crisis communication plans.

    Design and edit promotional publications, such as brochures.

    Observe and report on social, economic, and political trends that might affect employers.

    Produce films and other video products, regulate their distribution, and operate film library.

    Maintain company archives.

    Formulate policies and procedures related to public information programs, working with public relations executives.

    Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.

    Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

    Draft speeches for company executives and arrange interviews and other forms of contact for them.

    Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

    Manage in-house communication courses.

What Tools and Technologies do Public Relations and Fundraising Managers use?

The future of work is gonna be… techy🤖. No matter the career path, you’ll have to understand what the experts use to get the job done. Employers want to see practical experience with these tools and technologies. Use these lists to figure out what tools you need to learn and see trends about up and coming tech. Scroll further to find a list of other careers that use similar tools.

Tools

Photocopying equipment

Personal computers

Multi-line telephone systems

Laptop computers

Desktop computers

Computer scanners

Technologies

Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Adobe Systems Adobe Photoshop

Data entry software

Drupal

Facebook

All Technologies

Google AdWords

Google Analytics

Google Docs

Hypertext markup language HTML

LinkedIn

Marketo Marketing Automation

Microsoft Dynamics

Microsoft SharePoint

Oracle PeopleSoft Financials

Salesforce software

SmugMug Flickr

Teradata Database

Yardi

YouTube

Adobe Systems Adobe After Effects

Adobe Systems Adobe Distiller

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Flash

Adobe Systems Adobe Flash Player

Adobe Systems Adobe PageMaker

Apple Final Cut Pro

Apple iDVD

Apple iMovie

Blackbaud eTapestry

Blackbaud The Raiser’s Edge

Corel WordPerfect Office Suite

FileMaker Pro

Fund accounting software

Google Gmail

Human resource management software HRMS

Instagram PeopleMap

Novell GroupWise

Oracle Eloqua

Oracle Siebel Server Sync

Quark Xpress

Slack

zkipster

What Skills Do Public Relations and Fundraising Managers Need to Have?

Let’s be real… take a look in the mirror! Do you have the what it takes to join the other Public Relations and Fundraising Managers? The Skills? The Ability to succeed? If so, and you enjoy using these skills, then this job is for you. If not, GOOD NEWS, you can always pick up a new skill if you’re willing to put in the effort 💪

Skills

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Speaking

Talking to others to convey information effectively.

Persuasion

Persuading others to change their minds or behavior.

Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies

Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Coordination

Adjusting actions in relation to others' actions.

Negotiation

Bringing others together and trying to reconcile differences.

Instructing

Teaching others how to do something.

Service Orientation

Actively looking for ways to help people.

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Systems Analysis

Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation

Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management

Managing one's own time and the time of others.

Management of Financial Resources

Determining how money will be spent to get the work done, and accounting for these expenditures.

Management of Personnel Resources

Motivating, developing, and directing people as they work, identifying the best people for the job.

Abilities

Cognitive Abilities › Verbal Abilities › Oral Expression

Communicate information and ideas in speaking so others will understand.

Cognitive Abilities › Verbal Abilities › Written Expression

Communicate information and ideas in writing so others will understand.

Cognitive Abilities › Verbal Abilities › Oral Comprehension

Listen to and understand information and ideas presented through spoken words and sentences.

Cognitive Abilities › Verbal Abilities › Written Comprehension

Read and understand information and ideas presented in writing.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Fluency of Ideas

Come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Cognitive Abilities › Idea Generation and Reasoning Abilities › Problem Sensitivity

Tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Deductive Reasoning

Apply general rules to specific problems to produce answers that make sense.

Auditory and Speech Abilities › Sensory Abilities › Speech Clarity

Speak clearly so others can understand you.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Originality

Come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Sensory Abilities › Visual Abilities › Near Vision

See details at close range (within a few feet of the observer).

Everything Public Relations and Fundraising Managers Should Know…

Public Relations and Fundraising Managers typically have vast knowledge of the subjects below. Think about this a lot… if you’re not a fan of the subjects, chances are this career isn’t for you. But, there’s plenty of time to learn and continue to learn throughout your career 🎓

Knowledge

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical

Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Psychology

Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Real People, Real Stories


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