Chief Digital Officer
9:00 AM: Attached is a picture from the office, pre-Covid-19, as a reminder of the good ol’ times. Also shown is his work-from-home set-up, which Art said is “temporary,” but gets the job done!,
Art joined a live streaming session focused on the Future Proofing Career of blockchain.
BlockchainDriven is in the midst of launching a consumer focused, live stream educational product for blockchain. They are in the test phase of reception and host live stream sessions to mimic what a user would experience. The sessions will go live at the same time as an online platform BlockchainDriven has developed. The speakers learned their various material and the presentation was practiced to ensure a seamless delivery come launch date.
The team evaluated how the information is received based on the accounts created, length of time watched and the visits to the educational website. Through the live stream conducted today, the team was able to adjust a few things as they continue to position the product.
After the live stream, Art jumped right onto a call to support his cohort and involvement with a marketing blockchain accelerator for a Columbia University-IMB initiative.
The Columbia-IBM involves undergraduate and graduate students exploring the industry as the University looks towards building healthcare blockchain; an exciting project for Art and his team to help with as industry leaders. BlockchainDriven is also working on a separate healthcare blockchain project themselves—after all, as the saying goes, a rising tide lifts all boats.
The final demo day was about a week away, so Art rehearsed and analyzed a few aspects of the project with his Columbia-IBM cohort. This entailed scanning the slideshow while formulating and exchanging thoughts on how to best communicate the pitch in a way that would connect and resonate with the audience and how they will convey their response to the Coronavirus pandemic impacts. It was a productive, solution-filled meeting.
The past few weeks have been busy, as the initiative evolved to showcase their thoughts and ideas as to how blockchain can be implemented for progression. With the Covid-19 pandemic, people are forced to rethink how they are working and achieving results.
In healthcare, for example, strategies to simplify reimbursements are examining paper-driven protocols leading to the removal of hard copy filing systems. The blockchain industry strives to join more and more projects to solve real problems without the gimmicks. BlockchainDriven steps in to shine a light on what is happening, what is relevant and how the new science can drive the economy forward which ultimately matures the space of blockchain.
To break down what is meant by the maturing of blockchain, think of how the Internet started. The Internet didn’t need a lot of users for it to be proven valuable but for blockchain, you do.
To mature, blockchain requires a substantial amount of users and for companies to become adaptable. Through this process, blockchain can also link with other elements of the economy, ultimately feeding the system as a whole.
Art reviewed numbers on various marketing initiatives that are being explored to take place after Covid-19.
Over the course of the last month, Art and his team aggressively adjusted their marketing strategy due to the repercussions of Covid-19. Marketing for Q2 at BlockchainDriven was heavily centered around Blockchain Week; the largest blockchain event in the world set to take place mid-May. The event (along with 200 others) was cancelled as a result of Covid-19 and changed the course of Art’s initial plan.
Progress is measured in a less concise manner when it comes to blockchain. Depending on the industry, the metrics studied to measure growth involve tracking problems removed or diminished by implementing blockchain technology and alliances built through education. Establishing partners across various industries aids in expanding BlockchainDriven’s reach for the future. Starting conversations, opening new doors and gaining these relationships are all measurements of the company's success.
In efforts to achieve this, BlockchainDriven is constantly focusing on how to target these new connections. Growing their existing mailing list, utilizing direct messaging on LinkedIn and developing educational webinars to educate current partners are a few implemented strategies. The technology of blockchain is still developing and with the emerging field comes ambiguity to navigate.
Art and the team are selective with the projects and partners they acquire, to ensure their work remains exponentially relevant and innovative. This process unfolds on a case by case basis, but the team experiences an abundance of regular spamming to sift through in order to get to projects worth taking on.
With blockchain as the new hot commodity, endless ideas are constantly coming to BlockchainDriven and filtering through these ideas is a tedious part of the job. Trust within a partnership is crucial, as is finding a real need for blockchain as a viable solution.
Art spent time project planning for BlockchainDriven’s healthcare client.
This project entails handling the marketing strategy along with the technology. In their case, Covid-19 had a strong effect on the project and as a result, Art and the team analyzed previous results, adjusted the KPIs and reevaluated the direction of the marketing campaign. Art’s colleague, Peter, oversees the technology development team while the marketing side works on the medical alliance and brand positioning for healthchain.
Art wrapped up the day with the daily ‘hands-on’ team call.
The BlockchainDriven squad includes Art’s three person marketing team, a Shipping Information Officer, tech professionals, a sales team and various project managers. With blockchain a relatively unstable space due to pure novelty, cross checking departments is crucial to the functionality of the organization to ensure a cohesive vision while controlling individual departments from becoming backed up with workload.
During the ‘hands-on’ call, Art and these individuals share status updates and analyze current data to examine the progress of their internal campaign as well as client projects. The current climate has resulted in complete campaign pivots and developing fresh plans to work with the populations ‘new normal.’ Art receives reports on existing campaigns and finds everything to be unfolding as it should as Covid crisis led to significant ad spend fall across numerous PPC (pay per click) /CPM (cost per thousand) marketing campaigns currently running with improved ROI (return on investment) and CPA (cost per action) across the board.
Another focal point of the call was checking out the numbers of subscribers on-boarded from the live stream session earlier in the day. A full-day data spread will compute tomorrow and if it’s within the team’s expected benchmark, which Art projects it is, the continued plan of action will proceed.
Daily activities for the BlockchainDriven team vary from data-focused work, to onboarding new clients and assigning role positioning. The team would normally prioritize conference and event planning but restriction on social gathering has this component temporarily on hold.
Being an integral part of an emerging industry entails creativity, flexibility and a willingness to roll with the punches. For some, it can feel nerve wracking to navigate the course of uncharted territories but this is an incredibly enjoyable factor for Art.
After work, Art tries to attend as many networking events as possible. Once at home and to wind down in the evenings, Art and his girlfriend relax with their current Hulu show of choice, Top Chef. The show fuels Art’s enjoyment of cooking by providing useful tips with a side dish of competition to keep the couple engaged and entertained.
Without restaurants right now… Top Chef is the closest we can get!